BLVE Brand

BLVE is a Christian inspired gym and streetwear brand that I created and launched, built around the idea of believing in faith, discipline, and personal growth. The name comes from Believe, referencing belief in God while remaining subtle and modern in its execution. I designed BLVE to merge faith and fitness without relying on overt religious messaging, making it feel relevant to todays gym culture.

The brand primarily targets 18 to 25 year old men, but I intentionally designed it to remain inclusive to anyone drawn to its clean and minimal aesthetic. BLVE sits at the intersection of gym apparel and streetwear, creating pieces that work both inside and outside the gym.

My Approach

I approached BLVE as a full brand build rather than a single apparel project. I developed the visual identity from the ground up, starting with extensive concept sketching for the logo before refining and finalizing it in Adobe Illustrator. The final mark includes a hidden cross, allowing the brand to communicate its Christian foundation in a subtle and design forward way.

For the apparel system, I designed every shirt with a consistent structure, a small minimal logo on the front and a bold expressive graphic on the back. I created all graphics using Adobe Illustrator and Photoshop, designing within a four color screen print constraint to ensure real world producibility.

Key Features

I created a modern and minimal Christian inspired brand identity
I designed a logo with a hidden cross for subtle symbolism
I developed a consistent front and back graphic system
I designed all apparel for four color screen printing
I art directed two successful apparel drops

Outcome and Impact

I produced and sold BLVE apparel through two drops, both of which were profitable. The shirts are worn frequently in real gym environments, validating the brands aesthetic and market appeal. This project demonstrates not only design execution, but my ability to concept, launch, and sell a brand independently.